Marketing

In general, marketing means to supply goods & services to the targeted customer efficiently and profitably. Every organization requires marketing of their products & services. And if properly analyzed, planned & executed, marketing can results in good ROI compared to your competitor.

I believe, there are two types of marketing – Offline & Online. Offline marketing generally refers to media advertising, sales promotion, publicity, and personal selling, branding and to the various methods of promoting the product, brand, or company.

Online Marketing refers to lead generation activities such as SEO and SEM, affiliate marketing, banner ads, emails, articles, PPC and much more.

Well I believe in this Era, both ways are equally important for any business. Many people have started looking for their need in the internet. Shopping, Banking, Information, Books, Entertainment…. all can be done through internet. And the rest of the population who are still not using internet comes to know about the products & services by word of mouth (personal selling), media advertising (TV, Radio, Newspaper) etc.

So to target the global market, both ways are equally important.