Offline & Online Marketing – Part 1

In my last post you read about marketing & its type i.e. Offline Marketing (also known as traditional marketing) and online marketing (also known as web marketing). So lets see the comparison of both:

Techniques:

In offline marketing (traditional marketing), you can give add in Newspaper, Magazine, TV, Radio. Also personal brochures, business cards, Give-away like pens, cups and t-shirts, an assorted other promotional items, sponsorship in various events, banners, hoarding and many more.

In online marketing (web marketing), you can go for SEO, SEM, PPC, Email Marketing, Affiliate marketing, banner ads, directory, yellow page submissions, blogging, social book marking & networking and many more.

Target Customers:

Offline Marketing: Well the targeted customers largely are local or national.

Online Marketing: Can set the targeted Customers to local, national, intenational or global. By default, it targets global.

ROI (Return on Investment):

Offline Marketing: The calculation for ROI becomes difficult because you can say that the customer has come seeing the TV Ad, Newspaper Ad or what unless & until you have some coupon to the advertisement or asked directly to customer.

Online Marketing: Every PPC, SEM campaign referrers can be monitored. Thus you can easily calculate ROI or CPA (Cost per Acquisition). It is effective way to calculate your ROI.

Cost or Budget:

Offline Marketing: A large amount of money is required for traditional marketing. Cost of hoarding, newspaper ad, magazine ad and so on…. Also it’s for small time period, i.e. till you have paid rent for the space.

Online Marketing: One can set up online marketing with a nominal amount of budget also. Also few techniques like SEO can be used for long term as well.

to be Continued....