Offline & Online Marketing – Part 1

In my last post you read about marketing & its type i.e. Offline Marketing (also known as traditional marketing) and online marketing (also known as web marketing). So lets see the comparison of both:

Techniques:

In offline marketing (traditional marketing), you can give add in Newspaper, Magazine, TV, Radio. Also personal brochures, business cards, Give-away like pens, cups and t-shirts, an assorted other promotional items, sponsorship in various events, banners, hoarding and many more.

In online marketing (web marketing), you can go for SEO, SEM, PPC, Email Marketing, Affiliate marketing, banner ads, directory, yellow page submissions, blogging, social book marking & networking and many more.

Target Customers:

Offline Marketing: Well the targeted customers largely are local or national.

Online Marketing: Can set the targeted Customers to local, national, intenational or global. By default, it targets global.

ROI (Return on Investment):

Offline Marketing: The calculation for ROI becomes difficult because you can say that the customer has come seeing the TV Ad, Newspaper Ad or what unless & until you have some coupon to the advertisement or asked directly to customer.

Online Marketing: Every PPC, SEM campaign referrers can be monitored. Thus you can easily calculate ROI or CPA (Cost per Acquisition). It is effective way to calculate your ROI.

Cost or Budget:

Offline Marketing: A large amount of money is required for traditional marketing. Cost of hoarding, newspaper ad, magazine ad and so on…. Also it’s for small time period, i.e. till you have paid rent for the space.

Online Marketing: One can set up online marketing with a nominal amount of budget also. Also few techniques like SEO can be used for long term as well.

to be Continued....

Marketing

In general, marketing means to supply goods & services to the targeted customer efficiently and profitably. Every organization requires marketing of their products & services. And if properly analyzed, planned & executed, marketing can results in good ROI compared to your competitor.

I believe, there are two types of marketing – Offline & Online. Offline marketing generally refers to media advertising, sales promotion, publicity, and personal selling, branding and to the various methods of promoting the product, brand, or company.

Online Marketing refers to lead generation activities such as SEO and SEM, affiliate marketing, banner ads, emails, articles, PPC and much more.

Well I believe in this Era, both ways are equally important for any business. Many people have started looking for their need in the internet. Shopping, Banking, Information, Books, Entertainment…. all can be done through internet. And the rest of the population who are still not using internet comes to know about the products & services by word of mouth (personal selling), media advertising (TV, Radio, Newspaper) etc.

So to target the global market, both ways are equally important.

Welcome to my blog - Web Marketing

Hello Friends,

Welcome to my web marketing blog. Well by name, you understood that i am going to write about web marketing.

Firstly let me introduce you to myself. I am Anu Agarwal, SEO Executive by profession. I am in this field for last few years & would like to share my knowledge with my online friends.

Well tomorrow I am going to post about MARKETING in general. What I feel about it? Different ways of doing marketing of a business.

Dont forget to come back & check my website.