Objective & Source of Traffic for Website

In my earlier I wrote about the two types of marketing & their pros & cons. As I am in business of Online Marketing, I am going to write about it in details.

Before we discuss anything, we first need to answer few question:

What’s the objective of a website?

Lots of visitor & ultimate sales for any commercial website. And for other websites like forums, social networking, blogs, non-commercial website requires lots of visitors & activities.

What are the source of traffic in Internet for any website?

In my opinion, there are three source of traffic in Internet:

1. Direct Traffic: The visitors who lands up to the website directly.
• Word of Mouth
• Website mentioned in Visiting Card, Banner, Hoarding etc
• Favorites or Bookmark – The user who bookmark the website at the first visit & then using bookmark they use to surf for rest all other times.
2. Referring Website Traffic: The visitor who visits to your website via some other website. In Internet many websites like directory, forums, blog or even related website link back to your website. That means any visitor to their website, might even land up to your website.
3. Search Engine Traffic: The visitor who search for a query in search engine rankings & lands up to your website as a result. The most popular search engine is Google, Yahoo, MSN, Ask and many more. Also,

From all above, you may manage to get direct & referring website traffic but what about search engine traffic. Almost 90% of web users use a search engine everyday to find what they are looking for. So to target these percentage of web user, you need to be in top 3 Search Engine Result Page (SERPs) for the relevant keywords.

Yes now comes the art of SEO – Search Engine Optimization – which I will discuss in my next post.